PC Musthafa ; the coolie’s son who owns a 100- crore company
The company iD started in 2005 in a 550 square feet kitchen and produced 50 packets of Idli and Dosa batter per day to be sold at local kirana stores.
10 years on, in October 2015 iD became a 100 Crore company with 1100 employees, producing 50,000 packets of Idly Dosa batter to be supplied in eight cities–Bangalore, Mysore, Mangalore, Chennai, Mumbai, Hyderabad, Pune and Sharjah.
Musthafa’s own beginning was more humble than his company’s.
He was born and brought up in Chennalode, a remote village without roads and electricity. In his own words “I come from a life of poverty in Wayanad (Kerala) where my dad was a coolie, and breakfast was a luxury.”
The credit of Musthafa’s success goes to his school teacher Mr. Mathews. When Musthafa failed in class 6th he decided to become daily wage worker like his father, but his Maths teacher Mr. Mathews foresaw his potential and motivated his father to give Musthafa a chance and persuaded him to continue his son’s education. His father agreed. And everything changed.
Musthafa went on to do his MBA from IIM Bangalore and after its completion formally joined the iD as CEO in charge of marketing and finance in 2007.
By 2008, iD became a proper factory in Hosekote, with the help of the Karnataka State Industrial Development Council (KSSIDC).
In 2012, iD expanded to Chennai, Mangaluru, Mumbai, Pune and Hyderabad and won Indian Achievers Award presented by Indian Economic Development and Research Association (IEDRA)
In 2013 to iD started operation in Dubai got .Big Bang Award for – Best Packaging Design in 2014.
Year 2015 saw iD getting Entrepreneur of the year in Manufacturing Business – FMCG award and Best Packaging Design award.
Most recently iD has won India Small Giants Award out of 49023 nominations.
Musthafa desisted from expanding iD through bank loans as dealing in ‘interest’ (riba) is forbidden in Islam ‘ he reveals while talking to Muslim Mirror.
‘Allah help always came and iD managed to survive through tough times without help of interest based funding’ he further aided .
ID also rejected one offer in which their snacks would have been used as bar snacks. About this Musthafa says “when you do something for Allah you are rewarded”
ID has come up with a novel concept of trust shops. These are no man, no camera shops selling iD products in apartment buildings and IT parks where customers pick a product and pay by themselves. They can pay later if they want. Musthafa says about his trust shops “For us, this is a larger-than-life project. If we are able to remind, at least a few, on the positive value of trust, we have achieved the purpose.”
At the time of Chennai floods last year iD was the first corporate to step in for help. They sent truck loads of batter, paratha and chapati to Chennai for flood affected people.
In the next five to six years Musthafa hopes to make iD a 1,000 Crore company, operating in 30 cities and employing 5000 people.
Speaking of Muslim youth Musthafa says that lack of education among Muslims is the community’s greatest drawback.
He feels Muslims should make effort to educate not only themselves but also their “brothers and sisters”
His advice to young aspiring entrepreneurs is that “Don’t wait for tomorrow. Take a decision today.”
READ FULL ARTICLE :-
http://muslimmirror.com/eng/pc-musthafa ... e-company/
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