Madhu Mausi, Namo Mamu and the Ghost of Uncle Pepper
I’ve been thinking a lot about magic lately. The kind of magic that gets pulled at fairgrounds and birthday parties, or on stage, where the impossible is made to appear possible, where material objects dematerialize and specters appear, tantalizing us into suspending our disbelief. Some magicians, including those I would like to think of as friends, do what they can with consummate skill, so that we attain a state of wonder while they effect transformations using ordinary things for extraordinary purposes. They make us inhabit parallel universes on a table top. There is a kind of poetry and grace in that kind of magic. That is the kind of magic that makes men out of god-men, and re-affirms even a non-patriot’s faith in the ‘waters of India’.
There is another kind of magic, a bag of tricks that relies on the cheapening of our impulses, on our addictions to false premises, on our giving in to our basest instincts. And because sometimes old cliches are useful, we could call this kind black magic. The greatest practitioner of this art, at this moment, seems to me to be none other than the man who is setting himself up as the caudillo of the future, the chief minister of Gujarat, our prime-minister in waiting, Narendrabhai Damodardas Modi. We,a stunned would be electorate, are the rabbit he is aiming to pull out of his hat.
Magic works on simple principles, sleight of hand and sleight of mind, mainly to do with the magician doing the obvious under your nose, while you are distracted by his banter. Then, your expectations are played along, your fears, anxieties and desires are manipulated so that you see what the magician wants you to see, cleverly disguising what you overlooked while he did his thing.
One of the cleverest magic tricks is called Pepper’s Ghost – a nineteenth century technique for ‘materializing’ specters and apparitions on stage. Crucially, it requires the presence of chamber hidden in darkness, where an illusion can be staged and then reflected on to a revealed chamber – the stage - adjoining it through cleverly angled twin mirrors. Sometimes, this effect is aided by generous amounts of smoke – thereby giving us the expression – ‘smoke and mirrors’ -as shorthand for any elaborate con job.
What I am suggesting is simply this, NaMo Mamu, together with his extensive PR machinery, of which Madhu Mausi is now an important adjunct, is conducting a large scale Pepper’s Ghost-style Psy-Ops on the Indian electorate. I like to thinks of this as the Ghost of Uncle Pepper (If Madhu Mausi and NaMo Mamu, why not Uncle Pepper?)
This is not just a matter of NaMo being spectrally present and distributed (as he likes to be, through holographic projection in many places at once) but also a matter of the deliberate sleights of hand that produce the ‘lists’ of awards, distinctions and glowing testimonies to his regime.
What it conceals is a state that under-performs on many social indicators. (This has been highlighted in Kafila earlier, so I will not detail it here) What it concerns is the fact that the Modi government spends less than Goa or Karnataks on primary education, and administers some of the lowest minimum wages for agricultural and informal labour. All this while it claims to be generating huge amounts of revenue, through increased investment. If the investment is indeed as large as the Gujarat government claims it is, then the fact that the indicators of inequality are stable or rising means that in Gujarat, increased investment has not lead to a decrease in social inequalities. Is this the model of governance that Madhu Mausi wants for the rest of the country? That the rich grow richer, at the expense of everyone else?
The truth is, NaMo at the helm of the NDA is unlikely to come close to winning an absolute majority in the elections that will be held next year. If anything the mandate will be fractured giving neither the malgoverning UPA, nor the ambitious NDA, nor anyone else anything close to a shot at power by themselves. It is then that the jockeying for the minor players and parties will begin. A large faction of Corporate India, with its suitcases full of cash, emboldened by the kind of crony capitalism (the Adani-Ambani model of Public Private Partnership) that Modi presides over in Gujarat, will then make its bid. And if Namo Mamu wins, it will be because he, will have the backers with the fatter suitcase.
In that event, we will need many justifications to rationalize the sleight of hand that will bring NaMo into power. The Pepper’s Ghost spectacle that we are witnessing today, which seek to distract our attention from the darkness in Gujarat and direct it towards the bright lights that produce NaMo’s mirrored spectre is part of that game. Madhu Mausi, the magician’s faithful aide, is playing it, to the best of her ability.
Madhu Kishwar re-iterated her case for Narendra Modi and the ‘Gujarat Model of Development’ in a lengthy rejoinder to Zahir Janmohammed, which was published in Kafila (along with a response to the rejoinder by Janmohammed) last month.
In that text, Madhu Mausi (I am calling her Mausi, because she has tweeted about being more comfortable these days with people who, following ‘Bharatiya’ tradition, apply familial suffixes to women’s names, as a mark of their respect, rather than to those she considers to be ‘inauthentic’, deracinated feminists) has offered many reasons for why she thinks that Muslims in Gujarat have now decided to root for NaMo Mamu (if Madhu is Mausi, then, in the spirit of bhaichara, NaMo – Narendra Modi – must be Mamu, must he not? ). Part of her argument rests on what she did or did not see and hear in her walks and conversations in Ahmedabad, particularly in the Muslim neighborhood of Juhapura.
Kafila has carried responses to Madhu Mausi’s defense of NaMo Mamu by Aditya Nigam and Zahir Janmohammed and Dilip D’Souza.
http://kafila.org/2013/06/18/madhu-maus ... le-pepper/